Business owners tend to always be looking for new ways to increase sales and bring in new customers. If this sounds like you, one of the great ways to do that is through email marketing. Keep reading for valuable advice on how to put this to work for you.
Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer – this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.
Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.
Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don’t have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.
Make sure your emails contain unique and informative content rather than simply promotional material. Offer your subscribers deals that they can’t find anywhere else, including your main website. Put some offers into emails that will save them money on products or services. Be prepared to offer holiday or birthday greetings, and other special communications, that don’t always appear to be eliciting a purchase.
To get the best results from your email marketing campaign, test your messages thoroughly before you send them. Do not just type up a quick message and blast it out to your subscriber list without checking it carefully first. Preview it in different email programs and on different platforms to make sure it will display properly for everyone.
To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.
Do not take up permanent residence in your readers inboxes. Remember that they email for a number a reasons, from work to family. You are probably sharing that space with other marketers. Send out messages often enough to stay on their mental radar, but more than once a week is probably going to annoy them and backfire.
Right on the subscription form, tell your new subscribers about the emails they can expect you to send them. Tell people how many and what kinds of messages they’re signing up to receive. This will allow new subscribers to avoid being surprised by the emails you send out.
An email marketing campaign is easy to set up and relatively cheap. Email marketing can also improve your sales. If you haven’t given this marketing method a try yet, what are you waiting for? Use these tips to improve your business and it’s sales.